Program development and evaluation are essential activities when implementing the Primary Care Behavioral Health (PCBH) model in any given healthcare setting. It often seems that there are limitless program development needs, all urgent, vying for our attention, and knowing where and how to start can be a daunting task. In this presentation, our aim is to provide simple, concrete strategies to guide selection, execution, and evaluation of program development projects in an integrated primary care setting. We will focus on making the material accessible to those new to program development, but welcome attendees of all experience levels and will encourage open dialogue with the hope that we can all learn from one another.